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Celebrities In The Cannabis Industry

Ever since cannabis has been legalized in Canada and some states in the USA, hundreds of entrepreneurs have invested in the cannabis industry. People from different walks of life had seized the opportunity of the growing market demand for cannabis. Amongst these, what we call cannapreneurs or ganjapreneurs are well-known personalities, which include music artists, actors, actresses, TV personalities, and athletes. Some celebrities in the cannabis industry will be discussed in this post.

Celebrities In The Cannabis Industry

Tommy Chong

For his marijuana-themed comedy albums and movies, the Canadian-American actor and comedian became well known. Cheech Marin was among the first celebrities in the cannabis industry when he launched his Colorado shop in 2015. His shop Tommy Chong’s Cannabis produces robust lines and great selections of THC and CBD products, which are also now available in various states.

Cheech Marin

The American actor and Tommy Chong’s partner in crime also launched his cannabis shop under Cheech’s Private Stash. He selects the strains and varieties which he considers to be a good weed.

Seth Rogen

In 2019, the Canadian actor, comedian, writer, and director and his childhood friend and producer Evan Goldberg had partnered with Canopy Growth to launch the brand called Houseplant. Their cannabis shop offers various products ranging from flowers, concentrates, pre-rolls, vaporizers, and other accessories. Their products are available throughout Canada, making Seth Rogen one of the Canadian celebrities in the cannabis industry who established their cannabis business in their home country.

Bella Thorne

The American actress, model, director, and former Disney star had partnered with Glass House Farms to launch her brand called Forbidden Flowers. Her exclusive line of cannabis products is currently available across pot shops in California.

Martha Stewart

In 2019, the television personality partnered with Canopy Growth to launch her hemp-derived CBD products, including oil drops, gummies, and soft gels.

CJ Wallace

The American actor and son of rap legend Notorious B.I.G had collaborated with Lowell Smokes, a cultivator, to found the weed company Thinks BIG. They offered pre-rolls called Frank White and are available in shops across California.

Darren McCarty

In 2020, the Canadian former professional ice hockey player became the first person to enter the list of celebrities in the cannabis industry. He founded the Darren McCarty Brand in collaboration with Pincanna, where his Pucker Up pre-rolls became available in several shops in Michigan.

Kevin Durant

The NBA star placed his name in the list of celebrities in the cannabis industry when his business, Thirty-Five Ventures, collaborated with Canopy Rivers in 2019. With this collaboration, Canopy Rivers, a venture capital firm specializing in cannabis deals, had strengthened its grounds for global expansion and its global portfolio of leading cannabis companies.


The best-selling and award-winning Canadian rapper and songwriter had also entered the cannabis industry. In 2019, he partnered with Canopy Growth to launch his brand called More Life Growth Company. Located in his hometown of Toronto, his brand became a licensed producer of cannabis, citing his goals centered around wellness, discovery, and overall personal growth.

Willie Nelson

The American musician, actor, author, singer, and songwriter who is best known to be one of the most recognized country music artists had founded his cannabis firm named Willie’s Reserve in 2015. The firm is focused on putting Nelson’s view on cannabis and applying it to the products. Willie’s Reserve is also considered as one of the first celebrity-sponsored cannabis-production companies and offers a variety of products that include flowers, pre-rolls, edibles, vape cartridges, and other accessories.

Ivan Moody

The lead vocalist of heavy metal band Five Finger Death Punch cannabis company named Moody’s Medicinals was launched in Las Vegas in 2019. He cites that he is a fan of CBD as it helps him calm and helps with anxiety before performances. His shop offers vape pens, throat sprays, and CBD shots.

Wiz Khalifa

In 2016, the award-winning American rapper, singer, and songwriter had his strain named Khalifa Kush in RiverRock stores in Colorado. In 2018, his cannabis business ventures took a huge step when his Khalifa Kush Enterprises (KKE) collaborated with The Supreme Cannabis Company, where his KKE Oil became available to Canadian consumers.

Snoop Dogg

The best-selling and award-winning American rapper and media personality who is also well-known for his openly and publicly smoking marijuana also has his brand. He was one of the first celebrities in the cannabis industry when he partnered with LivWell to launch Leafs by Snoop in 2015. He also expanded his products to Canada, partnering with Canopy Growth. His products include a variety of flowers and edibles which suit his unique personality and style.

Bonus: Bob Marley and Family

When we talk about celebrities in the cannabis industry, one name comes first in mind is Bob Marley. The icon and reggae pioneer has passionately shared and advocated the world about his love for marijuana. In 2014, about 33 years after Bob Marley’s death, his estate and the private equity firm Privateer Holdings developed the official cannabis brand of Bob Marley called Marley Natural. It is located in Seattle, Washington, and is managed by his daughter Cedella.

Aside from Cedella, the other children of Bob Marley have high respect for their father and his accomplishments. They became well-known in the paths they have chosen, with some continuing the footsteps of their father in reggae music.

Bob Marley’s children have also used music and other talents to advocate for marijuana. Aside from the Marley Natural, other children of Bob Marley have also established their cannabis brand. In 2014, Julian started his cannabis company called Juju Royal, and as of today, the products are well-known across all the states in the USA. In 2016, the youngest son Damian had collaborated with Ocean growth Extracts to convert a former California Prison into a cannabis dispensary to cultivate medical marijuana. In 2019, Rohan applied for a license to operate a cannabis dispensary in New Jersey, including his cannabis line called Lion Order.


There are many health benefits that cannabis has to offer, which is why more and more people are promoting it. Even well-known personalities are engaging themselves to support this fantastic plant. Some of them had taken a huge step forward by contributing to the cannabis industry and even launching their brands. The celebrities in the cannabis industry can be a way to educate more people about the benefits of cannabis and remove the prejudices that revolve around it.


These Popular Celebrities are Making Green in The Marijuana Business

Celebrity Cannabis Brands and Endorsements in Canada

JuJu Royal Company Profile


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